Angel Broking, one of India’s premium stock broking firms rolled out a campaign with a series of four different ads, each highlighting a different experience of an investor. The campaign uses multiplicity as an insight as well as a story telling device with the stories centered around research and advice, the core strengths of the brand.
The brief was simple, to create sincere testimonials rooted in real insights and to give the brand a unique visual identity. The campaign stems from the fact that all have multidimensional personalities. Not only different from each other; but different within themselves too. It was important for a testimonial to capture this multiplicity. By showing different moods and conflicts within the investor as manifestations of himself, we found an interesting way to bring it alive.
The campaign managed to capture an impressive set of an investor’s real time experiences in a straightforward yet compelling style.
